BTFY APP: BUILDING COMMUNITY FOR THE NEXT GENERATION OF CREATIVES
Find and build your community as an emerging creative
MY ROLE
For this project I was the lead user experience designer.
UNDERSTANDING THE USER
This app caters to many users/personas
IDEATION and WIREFRAMES
Large movie poster with
text MOVIES
Artist teaser with trailer information
Homepage
Movie icon/poster with movie information
Movie Poster with movie information
Movie icon/poster with movie information
Full screen
TITLE OF THE CALLOUT BLOCK
REFLECTIONS
This project was entirely user-focused, keeping multiple user types in mind. Focusing on just one type of individual would have made the app less effective and frustrating to use.
While many see movies as a form of escapism, others rely on them for income or as a way to connect with family and friends.
By narrowing the focus to two specific user groups, I was able to create a richer, more meaningful experience.
RESOLUTION
Gathering feedback and exploring next steps to take this further.
NEXT STEPS
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Adding gamification
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Adding a education pathway
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AI assisted choices, AI taking into consideration the different types of ways for building education and network.